EDUCATION:

Loyola Marymount University

  • Bachelor of Arts, Communication Studies  

  • Minor, English- emphasis in Writing

CURRENT EMPLOYMENT:

  • FX Networks, Producer, Social Media


PREVIOUS PROFESSIONAL WORK EXPERIENCE:

  • Paramount Pictures, Assistant Manager, Social Media

  • The Walt Disney Company, Marketing Sourcing Specialist II
    • Social Media & Digital Creative lead
  • Psyop, Social Media/PR Specialist
  • UBM Advanstar, Digital Marketing Coordinator
  • Prophet Walker, State Assembly Political CampaignWeb Manager
  • State Assembly Political CampaignWeb Manager
  • 20th Century Fox, Coordinator
  • Target Corporation, Executive Store Intern & HR Team Leader
  • Los Angeles Clippers, Fan Relations Intern
  • Internships.com, Marketing Intern
  • The Design People, Outbound Sales Intern
  • Loyola Marymuont University, Research Assistant
  • Associated Students of LMU, Director of Intercultural Affairs

SOCIAL MEDIA COMPETENCIES:

Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, Tumblr

SOFTWARE EXPERIENCE:

Adobe Suite, Hoostuite, Simply Measured, Sprinklr, Marketo, Drupal, Facebook Ads Manager, Twitter Analytics, Google AdWords, Omniture, Microsoft Office & Google Apps Suites; Mac and PC literate

SKILLS:

Keen attention to detail; exceptional organizational skills; strong ability to multi-task: strong verbal and written communication skills; experience managing both large and small diverse teams; strong admin experience

PREVIOUS VOLUNTEER POSITIONS HELD:

  • Los Angeles Urban League Young Professionals, Marketing Chair

CAREER HIGHLIGHTS:

  • Currently manage social communities of 55MM+ fans; 250+ film pages total. Spearhead paid and organic campaigns across all major social media channels for all Paramount-owned films [theatrical, catalog and acquisition]

  • Social Media Sourcing Lead for The Walt Disney Company; including Walt Disney Studios, ABC Television Group, Marvel, ESPN, Lucas Films, and more.

  • Curated and distribute content for website and manage site analytics and weekly engagement reports

  • Created weekly digital and social media reports measuring engagement, sentiment, & advising new strategies

  • Organized and facilitated execution strategy for substantial Facebook fan growth: 45k fans to 500k+

  • Coordinated promotions, social activities and themed interactions that drive consumer engagement

  • Managed new 15-city promotional tour: large budget, logistics, marketing plan, billing contact

    • Planned and maintained a large budget and ensure that vendor invoices and purchase orders are in line

    • Developed innovative marketing plan utilizing digital and traditional mediums and platforms

  • Develop social content and schedules for Facebook , Twitter and LinkedIn

  • Administered applicant tracking analysis for posted ads to determine the most highly effective sources
  • Managed aggregated statistics for social platforms and adapted strategies based on findings
  • Produced copy for multiple Google, Yahoo and Facebook ad campaigns
  • Created and managed social media content calendars and statistics for Facebook, Twitter and LinkedIn
  • Compiled and managed tracking sheets for SEO campaigns